« Job To Be Done : theory to practice » by Tony Ulwick from Strategyn
Tony Ulwick presents Outcome-Based Innovation andJob-To-Be-Done Theory to design products that answer client needs : great ! But Value(s) tools can help
Clayton Christensen
Tony Ulwick presents Outcome-Based Innovation andJob-To-Be-Done Theory to design products that answer client needs : great ! But Value(s) tools can help