Are you solving the right problem ? an HBR jan-Feb 2017 article (and Russian anecdote)
HBR article in jan ’17 proposes to solve the right problems, with 7 key points perfectly aligned with the Value(s) mindset. And Russian engineers experience 😉
Harvard
Clay Christensen Harvard : Marketing is « understanding the job done by the product »
Clay Christensen professeur de Marketing à Harvard propose de démarrer le Marketing par la question « that’s the job done by the product ? » = à quoit sert-il ? »