Authentic Value : fact or fiction? by Cindy Barnes – FutureCurve
Being authentic in building and implementing the value proposition, for all stakeholders, is key ! Then how do you help stakeholders express what they value ?
value proposition
« Harnessing your customer truth » a Value proposition paper by FutureCurve
« Harnessing your customer truth » a Value proposition paper by FutureCurve including an interesting Value definition