!["More than a mission statement: How the 5Ps embed purpose to deliver value" a McKinsey article](http://valeursetmanagement.com/WordPress/wp-content/uploads/2020/11/Capture-decran-2020-11-17-a-10.47.30.png)
« More than a mission statement: How the 5Ps embed purpose to deliver value » a McKinsey article
a McKinsey Quarterly paper stressing the relevance of aligning all (well, 5 of them at least) corporate metrics to the company’s #purpose (raison d’être)